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Launch & Onboarding

The operational groundwork a launch needs before ads even go live.

Account creation, Brand Registry enrollment, FBA configuration, and your first listings — set up correctly from day one so nothing has to be rebuilt six months in.

Onboarding ChecklistFirst 30 days
Entity & structure review State registration filed EIN application submitted Bank account checklist sent
Why it matters

Fixing a bad foundation costs more than building it right

A rushed launch — categorized wrong, missing Brand Registry, variations set up incorrectly — creates problems that compound. Fixing a mis-structured catalog after a year of sales history is far more disruptive than setting it up correctly the first time, which is the entire point of a proper onboarding process.

What's included

Here's exactly what you get

No padded scopes — this is the real breakdown of the work.

Account & Brand Registry setupSeller account creation and Brand Registry enrollment done correctly the first time.
Initial catalog setupYour first ASINs or SKUs listed with proper categorization and variations.
Fulfillment configurationFBA, FBM or WFS set up based on what actually fits your product and margins.
Onboarding call & roadmapA kickoff call to align on goals, followed by a 90-day launch roadmap.
Compliance & category checksCategory-specific requirements (hazmat, certifications, restricted categories) reviewed up front.
Launch keyword researchInitial keyword targeting built in before your first listing even goes live.
How it works

Our process for store setup & onboarding

The same four-stage approach we run on every account, applied specifically here.

1

Kickoff call

We align on goals, timeline and what's already in place.

2

Account & catalog setup

Seller account, Brand Registry and initial listings configured correctly.

3

Fulfillment setup

FBA/FBM/WFS configured based on your product and margin profile.

4

90-day roadmap

A launch plan covering the first three months, not just day one.

What working with us looks like

Execution you can actually see

Two things clients tell us matter most once they've started: knowing the work is genuinely getting done, and being able to see what it moved.

Setting up a new online storefront
Hands-on execution

What we actually do

Not a strategy deck you have to execute yourself — our team works directly inside your account, making the changes and owning the result.

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First inventory prepared for dispatch
Fit check

Who this is for

Brands that already have a product that sells, and want the execution layer handled properly rather than spread across freelancers who don't talk to each other.

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FAQ

Common questions about store setup & onboarding

Yes, onboarding also covers cleaning up an existing but poorly-structured account before we move into ongoing management.
Typically 2–4 weeks depending on catalog size and category-specific approval requirements.
Onboarding covers the foundation. Advertising Management is scoped separately once listings are live and ready for ad spend.
Related

Often paired with

Want this built into your account?

Tell us where things stand today and we'll recommend exactly how store setup & onboarding fits into your plan.

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