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Programmatic display and audience targeting that reaches shoppers beyond search.

Amazon DSP campaigns built to build awareness and retarget shoppers across the web and app, complementing your on-platform search advertising.

DSP Campaign ReachLast 30 days
CAMPAIGN EFFICIENCY Brand — Exact 27% ACOS Category — Broad 17% ACOS Competitor — ASIN 11% ACOS Auto — Discovery 20% ACOS
Why it matters

Not every shopper is searching yet

Search ads only reach shoppers actively looking. DSP reaches people who fit your buyer profile before they search, and retargets the ones who viewed your listing but didn't buy — filling in the top and middle of the funnel that Sponsored Products alone can't touch.

What's included

Here's exactly what you get

No padded scopes — this is the real breakdown of the work.

Audience strategyTargeting built around real shopper segments, not broad guesses.
Retargeting campaignsReaching shoppers who viewed but didn't purchase, on and off Amazon.
Creative developmentDisplay ad creative built specifically for DSP placements.
Full-funnel reportingAwareness and retargeting performance tied back to actual sales lift.
Competitor conquestingTargeting shoppers currently viewing competitor products.
Brand halo measurementReporting on incremental sales lift across your whole catalog, not just the advertised ASIN.
How it works

Our process for dsp & full-funnel advertising

The same four-stage approach we run on every account, applied specifically here.

1

Eligibility & strategy

We confirm DSP eligibility and map out which audiences make sense for your budget.

2

Creative build

Display creative built specifically for the placements being used.

3

Launch & monitor

Campaigns launched with close monitoring in the early weeks.

4

Measure incrementality

Reporting focused on actual lift, not just impressions served.

What working with us looks like

Execution you can actually see

Two things clients tell us matter most once they've started: knowing the work is genuinely getting done, and being able to see what it moved.

Programmatic campaign reporting on screen
Hands-on execution

What we actually do

Not a strategy deck you have to execute yourself — our team works directly inside your account, making the changes and owning the result.

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Team analysing audience performance
Fit check

Who this is for

Brands that already have a product that sells, and want the execution layer handled properly rather than spread across freelancers who don't talk to each other.

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FAQ

Common questions about dsp & full-funnel advertising

DSP generally requires a higher budget commitment than Sponsored Products to gather meaningful data — we'll advise honestly on whether your budget supports it.
Managed-service DSP access has historically been more available to larger advertisers or through an agency partner like Geerix, which is one of the advantages of running it through us.
Sponsored Display is self-serve and search-console-based; DSP offers broader programmatic reach across and beyond Amazon's properties with more advanced targeting.
Related

Often paired with

Want this built into your account?

Tell us where things stand today and we'll recommend exactly how dsp & full-funnel advertising fits into your plan.

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