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A full review of your existing ad accounts and spend before we take over management.

We flag wasted budget, untapped keyword opportunity and structural issues in your current campaigns — the exact same audit shown as a preview on the Services page.

PPC Advertising AuditFindings preview
CAMPAIGN EFFICIENCY Brand — Exact 31% ACOS Category — Broad 32% ACOS Competitor — ASIN 11% ACOS Auto — Discovery 19% ACOS
Why it matters

Most ad accounts are leaking budget somewhere

In nearly every audit we run, we find search terms burning meaningful budget without a single conversion, campaigns competing against each other for the same keywords, and bids set months ago and never revisited. None of this is unusual — it's just what happens without continuous attention, and it's fixable once it's found.

What's included

Here's exactly what you get

No padded scopes — this is the real breakdown of the work.

Wasted spend identificationSearch terms burning budget without converting, found and flagged.
Campaign structure reviewWhether your current campaign organization is actually helping or hurting performance.
Bid strategy assessmentWhere bids are too aggressive or too conservative relative to actual conversion data.
Opportunity reportA clear list of quick wins available before any long-term rebuild.
Internal cannibalization checkCampaigns bidding against each other for the same traffic, identified and flagged.
Competitor benchmarkA look at where competitors are likely outbidding or outranking you and why.
How it works

Our process for ppc advertising audit

The same four-stage approach we run on every account, applied specifically here.

1

Data pull

We export campaign, keyword and search-term data across a meaningful time window.

2

Manual review

Every campaign reviewed by a real person, not just an automated scoring tool.

3

Findings report

Wasted spend and opportunities ranked by expected impact.

4

Recommendations call

We walk through findings and next steps together.

What working with us looks like

Execution you can actually see

Two things clients tell us matter most once they've started: knowing the work is genuinely getting done, and being able to see what it moved.

Sales performance chart rising on a laptop screen
Hands-on execution

What we actually do

Not a strategy deck you have to execute yourself — our team works directly inside your account, making the changes and owning the result.

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Campaign spend data under review
Fit check

Who this is for

Brands that already have a product that sells, and want the execution layer handled properly rather than spread across freelancers who don't talk to each other.

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FAQ

Common questions about ppc advertising audit

A lighter version is available as part of an initial consultation — ask when you reach out. This is the deeper, standalone audit for accounts wanting a comprehensive independent review.
Only if you want to — the audit stands alone and the findings are yours to act on with your existing team if you prefer.
Typically 60–90 days, adjusted for your category's typical sales cycle and seasonality.
Related

Often paired with

Want this built into your account?

Tell us where things stand today and we'll recommend exactly how ppc advertising audit fits into your plan.

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