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Optimize

A phased keyword system built around how the ranking algorithm actually reads a listing.

Titles, bullet points and backend search terms rebuilt with a real keyword strategy — not stuffed, just structured the way the algorithm rewards.

Ranking MovementLast 60 days
14Page-1 Keywords
+62%Organic Sessions
3.8%Conversion Rate
#7Avg. Category Rank
Why it matters

Ranking is a system, not a single keyword swap

Amazon and Walmart's search algorithms weigh title relevance, backend terms, conversion rate and sales velocity together. Changing a title without a coordinated backend and content strategy rarely moves the needle much on its own — real ranking improvement comes from getting every keyword surface working together.

What's included

Here's exactly what you get

No padded scopes — this is the real breakdown of the work.

Keyword researchReal search-volume data behind every keyword we target, not guesswork.
Title & bullet rewritesCopy that satisfies both the algorithm and the human reading it.
Backend search termsEvery character of hidden keyword space used, without duplication penalties.
Ongoing ranking trackingKeyword position tracked weekly so we know what's actually moving.
Conversion-rate considerationKeyword targeting balanced against what actually converts, not just what has volume.
Phased rolloutChanges staged and measured rather than all at once, so we know what actually worked.
How it works

Our process for seo & listing optimization

The same four-stage approach we run on every account, applied specifically here.

1

Keyword research

We identify real search-volume keywords relevant to your product.

2

Content rewrite

Titles, bullets and backend terms rebuilt around the keyword map.

3

Phased rollout

Changes launched in stages so their impact can be measured.

4

Track & refine

Ranking tracked weekly, with further adjustments based on real movement.

What working with us looks like

Execution you can actually see

Two things clients tell us matter most once they've started: knowing the work is genuinely getting done, and being able to see what it moved.

Keyword and ranking data under review
Hands-on execution

What we actually do

Not a strategy deck you have to execute yourself — our team works directly inside your account, making the changes and owning the result.

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Team planning listing optimisation
Fit check

Who this is for

Brands that already have a product that sells, and want the execution layer handled properly rather than spread across freelancers who don't talk to each other.

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FAQ

Common questions about seo & listing optimization

Keyword stuffing usually hurts readability and conversion rate, which the algorithm also weighs. We balance keyword relevance with copy that a human will actually read and buy from.
Typically 30–60 days for initial signal, with continued movement over 90 days as sales velocity builds behind the new content.
Both — the underlying principles differ by platform and we adjust the approach accordingly.
Related

Often paired with

Want this built into your account?

Tell us where things stand today and we'll recommend exactly how seo & listing optimization fits into your plan.

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