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Registration, brand name changes and UPC corrections, filed right the first time.

Brand Registry enrollment, trademark application guidance and catalog corrections like UPC-to-GS1 changes, handled so your listings stay protected.

Brand Registry ChecklistFiling status
Entity & structure review State registration filed EIN application submitted Bank account checklist sent
Why it matters

An unprotected brand is an open catalog

Without Brand Registry, anyone can edit your listing content, and counterfeit or hijacked listings are far harder to remove. It also gates access to A+ Content, Brand Store and DSP. Getting it set up correctly — trademark filed properly, brand matched exactly across every system — is foundational, not optional, for a brand that plans to invest in its catalog.

What's included

Here's exactly what you get

No padded scopes — this is the real breakdown of the work.

Brand Registry enrollmentGuidance and support getting your brand properly registered.
Trademark application supportDirection on the trademark process required for enrollment.
Brand name changesCatalog-wide updates handled correctly when a brand name changes.
UPC to GS1 correctionsBarcode ownership issues resolved to keep listings compliant.
Counterfeit & hijack monitoringOngoing checks for unauthorized sellers or listing changes once registered.
Trademark renewal remindersTracking so filings don't lapse and put your registered status at risk.
How it works

Our process for brand registry & trademark

The same four-stage approach we run on every account, applied specifically here.

1

Eligibility review

We check your current trademark status and what's needed to qualify.

2

Filing guidance

Support through the trademark and Brand Registry application process.

3

Catalog alignment

Brand name matched exactly across every listing and system.

4

Ongoing protection

Ongoing monitoring for infringement or unauthorized catalog changes.

What working with us looks like

Execution you can actually see

Two things clients tell us matter most once they've started: knowing the work is genuinely getting done, and being able to see what it moved.

Team working through brand documentation
Hands-on execution

What we actually do

Not a strategy deck you have to execute yourself — our team works directly inside your account, making the changes and owning the result.

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Reviewing brand presence online
Fit check

Who this is for

Brands that already have a product that sells, and want the execution layer handled properly rather than spread across freelancers who don't talk to each other.

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FAQ

Common questions about brand registry & trademark

We guide you through the process and can connect you with trademark filing partners; the legal filing itself is typically handled by a trademark attorney or filing service.
It varies — sometimes weeks, sometimes months depending on trademark office backlogs. We'll set realistic expectations based on current timelines.
This is one of the most common rejection reasons — we specifically check for and fix this kind of mismatch before submission.
Related

Often paired with

Want this built into your account?

Tell us where things stand today and we'll recommend exactly how brand registry & trademark fits into your plan.

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